The media landscape is rapidly changing. Whereas 20 years ago people would have said the screen they spend the most time looking at would be a television screen, the proliferation of cellular phones and computers in our day-to-day lives has dramatically changed our media viewing habits. While a great deal of research has assessed the media habits of the average American, far less research has looked at the media habits of those involved in a fandom with a strong online component such as the furry fandom.
To this end, we asked furries to indicate how frequently they engaged in 9 different digital media technologies1.
Furries and Media Use
|Media||Less than Once / Day||Once a Day or More||More than Once / Hour|
|Mobile phone (not for messaging or calling)||17.2%||82.8%||50.1%|
|Facebook or other social networks||25.0%||75.0%||29.4%|
|Sending / receiving e-mails on any device||32.7%||67.3%||18.6%|
|Browsing the Internet on any device||5.3%||94.7%||53.2%|
|TV / Movies on a computer||48.2%||51.8%||21.6%|
|Text messages on a mobile phone||18.9%||81.1%||43.2%|
|Interact online with someone you’ve never met in-person||27.5%||72.5%||43.4%|
|Playing digital games||27.7%||72.3%||38.2%|
|Watching TV / movies on a TV set||61.5%||38.5%||15.8%|